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This Subject Spotlight delves into the fundamental principles of product design. You'll learn how to deploy creativity, functionality and innovative thinking to develop thoughtful products that address real-world problems and enhance user experiences. We will examine the roles and responsibilities of product designers, their collaborative processes, and the ways in which their work can positively influence society and promote sustainability. We’ll discuss the ethical considerations in product design and you will explore the importance of making responsible design choices. This Subject Spotlight will also take you through the entire process of product development, from identifying and understanding user needs to crafting and refining solutions. You’ll learn about the stages of ideation and solution selection, as well as how to brainstorm, evaluate, and choose the best ideas. Finally, you’ll discover how prototyping and testing contribute to creating innovative and user-centred products.
Dr Bryce DyerBournemouth UniversityProduct design
All episodes
1. Introduction to Product Design
2. Key Principles & Philosophies of Product Design
3. The Process of Product Design
4. Practical Activity
About the university
Bournemouth University
At Bournemouth University, we’re proud of the incredible impact we create through education, research, and professional practice. We’re not just about gaining knowledge—we focus on applying it to make a real difference. From tackling global challenges like climate change to shaping the future of healthcare and digital innovation, our work reaches far beyond our campuses and echoes around the world. Being in Bournemouth, a vibrant town with stunning beaches and a thriving creative scene, enhances everything we do. It’s an inspiring place to live, learn, and collaborate, and we’d love you to join us to find out for yourself!
Meet the academic
Dr Bryce Dyer
Dr Bryce Dyer is an Associate Professor of Sports Technology within the Design & Engineering Department at Bournemouth University. His current research interest is with the philosophy, policy, design or performance analysis of the technology in sport. He has undertaken consultancy roles ranging from award-winning safety signage for the RNLI to designing prosthetic limbs for athletes who have won medals at several Paralympic Games and World Championships. Bryce has won several prizes for his work. Some of these include the Award Lecture at the British Science Festival plus multiple Times Higher Education Award nominations. He has been appointed as a Senior Fellow of the Higher Education Academy, received formal recognition for research supervision with the UK Council for Graduate Education and is a Chartered Technological Product Designer. He has published widely in the design, sports science, and biomedical engineering fields, but he also writes regularly for mainstream magazines. He undertakes extensive outreach and public engagement, has appeared on both TV and radio and is frequently solicited for his opinion in the press. In his spare time, Bryce has competed for Great Britain in a variety of sports as a masters athlete and continues to do so. He was also a part-time RNLI beach lifeguard for over 10 years.
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