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In this hugely topical Subject Spotlight, Iain Earle presents: Esports Business Management: a whole new career at your fingertips! In episode 1, Iain presents an overview of Esports, thinks about Esports historically, culturally and economically, before analysing the relationship between Esports and Business Management. He moves on to explain what planning and pitching an event or tournament looks like, and provides an example pitch of his own, before looking at safeguarding in the Esports arena, providing a mini case-study on FIFA, and another mini case-study on War Thunder in episode 3. In the final episode, Iain gives an overview of excellent events promotion, before introducing an activity for you to have a look at and offering some potential career opportunities as a result of studying the HND Esports Business Management course.
Iain EarleUniversity of SalfordBusiness and management studies
All episodes
1. Esports and Business Management in the modern world
2. Planning and pitching an event or tournament
3. Ethics and integrity of Esports
4. Activity: Entering Esports Business Management
About the university
University of Salford
The University of Salford pioneers exceptional industry partnerships, prepares students for life, and has a global community of over 170,000 alumni. Salford is an ambitious, thriving university and there are countless reasons why students choose to study there. Whether it’s the award-winning academics, warm and welcoming campus, state-of-the-art facilities, or fantastic location in the city of Salford with Manchester’s vibrant city centre on the doorstep. Whatever the reason for joining, students become part of a community with access to the support and opportunities they need to achieve their ambitions.
University of Salford profile →Meet the academic
Iain Earle
Iain Earle is a Lecturer in Business Management (Sport), and Programme Leader for International Event Management and Applied Football Studies in the Business School at the University of Salford, Greater Manchester. With a creative professional background in the music business industry, Iain has worked as an Event Management practitioner for major music, sporting & cultural events, including Glastonbury, Creamfields, The Football Association, The Lowry Theatre and others. Recently, Iain has developed the first HE lead programme for Esports, which was launched in September 2023. Iain has research interest in event operations, event ticketing and Esports business management, and has completed research papers on best ticketing practice for the FIFA 2022 World Cup in Qatar, and the applications of mobile device usage at UK music festivals.
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